![]() ![]() “If we’re good corporate citizens and do what we should, hopefully Willis and the tower and Chicago will all become synonymous.” “Everybody knows that tower,” Willis Group Holdings chief executive Joe Plumeri said ahead of Thursday’s ceremony. A real estate investment group, American Landmark Properties of Skokie, now owns the 1,450-foot-tall building. Its original tenant, Sears Roebuck and Co., moved out in 1992 but its sign stayed. The 110-story skyscraper has been known as Sears Tower since it opened in 1973. In Chicago we hold fast,” Chicago teacher Marianne Turk, 46, said as she stood in line this week to go up to the building’s Skydeck. It’s part of Chicago and I won’t call it Willis Tower. “It’s always going to be the Sears Tower. The London-based insurance brokerage secured the naming rights as part of an agreement to lease 140,000 square feet of space, and has said it plans to bring hundreds of jobs to the city. Daley and others on Thursday during a public renaming ceremony hosted by Willis Group Holdings. Willis Tower will be introduced to Chicago by Mayor Richard M. Its black, block-like architecture and towering rooftop spikes will remain, but the widely recognized name it carried for three decades will be pushed out by a British company. But starting Thursday, Sears Tower will be gone. One of the world’s most iconic skyscrapers has long tempted Chicago visitors to squint, crane their necks and try to see the tip of the country’s tallest building.
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